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Selling or renting, your first impression counts. Professional photography is one of the best investments you can make before any other. By an agent taking their own photos (unless they actually are a professional photographer on the side) or even taken photos yourself, to save a few hundred dollars is one of the biggest losses you’ll make even before you start.

I get where everyone is not wanting to spend money unnecessarily, but you need to determine on whether something is expenditure or investment. If it’s an expense, then you can safely say that you won’t see that money again, though an investment means that you are putting money in to make a profit from it. Professional photography is the latter.

‘First impressions last’ is the old saying and is as relevant today as it was at the quotes creation. How your property presents on real estate portals or in any form of advertising is how your potential purchaser is going to treat your listing. You have a split second to make an impression before a buyer swipes to the next property, the brain works at lightning speed and peoples subconscious will determine on whether attention and time is given to what the eyes are visualising. A pretty picture attracts, it draws a longer attention span, enough for somebody to look at the attributes of a property and the price. If the ‘hero shot’ doesn’t capture the eye, it gets lost amongst the hundreds of properties you compete with and effectively, you were never seen.

It also makes your property look cheap. Somebody not willing to invest into their asset worth hundreds of thousands of dollars will mostly likely capture a similar audience. That is, buyers looking for the cheapest properties or bargain purchases. Without reaching your complete potential audience, you stand to leave thousands let alone tens of thousands on the table, maybe even more.



The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.

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