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When staging or styling your apartment for sale, you must go through different guidelines than presenting a house. Whereas with both, housing and apartments, we always suggest to de-clutter and present as a minimalist, the main differences with a house to an apartment is the lifestyle aspect. In many cases, a house should present with a homely feel to it, where as an apartment should be more in line with a luxury hotel feeling.

A minimalist approach should be taken when staging your apartment. One of the first thing buyers think about when looking at apartments is the lack of square meterage, so by taking up room with unnecessary clutter will only add fuel to the flame. For the sake of a few weeks and securing yourself a stellar sales result, it is worth relocating, storing or selling any excessive items that aren’t logically used.

When you visit a luxury hotel, they are styled in a way that makes you only dream of living that every day. With apartments, you can create the same emotional affect. You don’t necessarily have to go and spend money on staying at all the high-end hotels around town, because we have this amazing tool called Google. By researching images of different luxury hotels around the world and drawing from your own experiences, you should be able to recreate the visual atmosphere. In turn, any buyer who has had a great experience while traveling, can draw back to that and put themselves in an automatic purchasing state.

If anything, presenting your apartment well can trigger a lot more emotions than houses. Buyers are in a different state of mind when viewing apartments. There lives at that moment are very different and very specific. Whether it be less maintenance and security for the traveller or working bee all the way through to the downsizer, the mentality of these buyers can lead to strong emotional purchasing and that’s where the big bucks come in.




The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.

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