Just like people, there’s not one property the same as another. Each is unique, to it’s design, location, structure, etc. so when you’re selling a property it needs to have a specific tailored strategy.
Once we’re in a property we look at every aspect of it. The most important thing is to figure out exactly who the target market is of potential buyers. This means, when you invest money into the marketing of your property, you will have a higher percentage of that investment aimed directly at purchasers most suited to your property, providing the greatest ROI (return on investment).
So many agents still do the same strategy from one house to another because they don’t know any better. They don’t put any further thought into what is needed and work the percentages. A certain amount of properties will have a strong reaction than others, in turn, those properties will sell for good or great prices and the others will fall short or not sell at all.
With so many options available to us over and above traditional methods, we can fully customise marketing strategies that will provide each listing higher quality purchasers competing against each other to win properties. All it takes is a little more research and to think a little outside the box to stand out from the crowd.
For instance, I have just listed a property in a beautiful heritage apartment block in Melbourne that is suitable to a young corporate couple, is perfectly priced for first home buyers to make the most of the new grant being introduced and is one of only 19 apartments in a mid 1920’s warehouse conversion. My target is heavily influenced by social media and being such a unique offering, we have the added bonus of selling the features of history rather than trying to push in the hypercompetitive new build sector.
By not only using all the traditional methods of selling, we have a very specific demographic that we are targeting through social media and giving our buyers an opportunity to own a little piece of Melbourne’s history. By using more than just the internal aspects of an apartment, we are getting our buyers to look at the bigger picture, to come home to something much larger than a two bedroom property.
We could easily just do the same ol same ol, but in doing that, we wouldn’t be able to unleash the full potential of the market and would end up with a great result rather than amazing. And believe me, there’s a big difference between great and amazing.