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While everyone is always focused on how a property looks during the sale, they forget about other human behavioural triggers, the big one being scent. How we react to smells as a human can play a huge determining factor on our perception. For instance, if I were to walk into an open for inspection and someone had just had a shower and the smell and feel musty, I would automatically think there is damp issues with the property and that will affect how I would negotiate on the purchase of that property or whether I don’t want the dramas and move on.

It’s amazing how significant our scent controls our behaviours. For the duration of the sale of your property, you must do absolutely everything you can to assist in getting the best price. Some no no’s when it comes to smell are the following, smelly socks and shoes, dirty laundry, musty damp bathrooms, dirty pets, strong fish smells and other strong cooking scents. Sometimes it’s as simple as airing your property out for a few hours prior to an inspection, though your best option is to try to deter from creating the smells in the first place, just for a few weeks.

Smells that have been proven to add value to the perception of a property are scents such as freshly baked bread or brownies, the smell of roses, the scent of vanilla and different citrus smells. Even the aroma of a pot of coffee in the morning inspections or a roast chicken in the afternoon can really turn on the emotional buying of potential clients. These sorts of smells can sometimes trigger different memories in people and connect your property with something great that happened to them in the past. Other times, it’s just the pleasant smell of knowing the property is being looked after by you as the current owner and that can add value based on buying a quality home that is well maintained.

There are so many different emotions scents can trigger and the right scent has the potential to increase the emotional value of your property, which is where records are set. In the end, for the matter of a few weeks, I think it’s worth just cleaning up after yourself, not cooking heavily scented foods and buying some fresh flowers, a bowl of citrus fruits and maybe some coffee grounds. Just on that off chance it makes you a few extra thousand dollars.



The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.

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