A lot of agents will do two, sometimes even three, open homes per week, it’s a good way to show that you’re working hard and doing your job. But why? What good is it spreading all your buyers over so many days?
Strategically I have chosen to do one open per property per week. It forces buyers to make the time to come to that open over others as there is less opportunity to see the property. It also creates a larger amount of people in the property at the same time, this increases the emotion of ‘fear of loss’, the money emotion.
It doesn’t mean I won’t take someone through on a private appointment, if they absolutely can’t make the open, then another time is organised for them. We always ensure that no stone is left unturned and that everybody has had enough time to view the property and make decisions.
By opening your home during the week and over he weekend, you are essentially giving more power to the buyers and spreading the groups over two to three days, in turn creating less impact on buyers pressure and alternatively capturing average prices.
Don’t do what everyone else is doing, just because. Think about the logic behind every movement of your sale and deploy common sense.