Only a few years ago most people would have completely dismissed social media as anything more than something for the younger generations to communicate. Though the tides have turned, and the attention that is given to these apps from our phones nearly every minute of the day is phenomenal. The other thing to bear in mind as well is that it has users from all demographics all over the world.
You may just feel comfortable with traditional, but without exploring the possibilities of using some of these social platforms to promote your property, you’re leaving thousands or even tens of thousands of dollars on the table. I personally push Facebook advertising for my clients to consider. By allocating a small budget of one to two thousand dollars to a crowd of people who are specifically targeted from demographic, interests and behaviours, you will put your property in front of people who are perfectly suited to it.
I would still absolutely recommend that you do a strong traditional campaign of digital and print media, though if you’re open to an extra investment, I would strongly consider speaking to you agent about how social media can help you find more buyers for your property and increase the competition for a better outcome.