Follow these four easy steps to get your property sold faster.
Many factors influence the selling power of your property. From changing market conditions to inconvenient open homes, the secret to success is removing the barriers that may be holding buyers back while marketing your home directly to a well-defined target market.
If your property is spending longer on the market than you might like, here are four things you can do to increase your selling power:
- Rethink your marketingIt can be tempting to save money on the marketing of your property, but taking shortcuts here can significantly reduce your selling power. Professional photography is a must these days to ensure your listing is capturing attention, and consider investing in floor plans, professional copywriting and even video tours or a microsite to present your property at its absolute best. And remember, the more marketing content you can build around your property, the more your real estate agent will have to share on social media and with their other buyer networks.
- Reassess your asking priceMarket conditions are constantly changing, so if your property has been on the market for an extended period, you may need to reassess your asking price. Talk to your agent about this and listen to their advice. While you might not want to discount the price, lowering it slightly may help your home sell faster and ultimately put more money in your pocket by reducing the on-going costs of keeping it on the market.
- Call in a property stylistThe value of property stylists cannot be understated. They’ll ensure your home looks its best – and appeals directly to your target market – with the latest on-trend furniture and accessories. Once the styling is complete, take new photos to upload to your online listings. This should help build more buzz around your property and attract more potential buyers to your next ope house.
Expand your open house
Make it as easy as possible for potential buyers to attend your open house. This may mean holding more open for inspection days, and letting buyers spend longer amounts of time in your home. And make buyers feel welcome – providing a simple fruit platter or snack tray at your open house can go a long way to making potential buyers feel valued rather than casting their inspection as a nuisance to you.
The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.