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There’s an old saying which is very relevant in real estate today, “interest broods interest”. Creating hype around property is the key to capture a strong competitive price for your property. The strategy you use will determine how much of a crowd you’ll attract.

By getting your method of sale, advertising price and marketing mix in sync, you will set yourself up to gain strong momentum in your leading weeks. The more people that are forced into your property all at once together automatically creates a competitive atmosphere. People who aren’t even that interested in your property will put their hand up at an auction because winning is built into us as humans.

So, here’s the basic run down of what you need to do to create some hype. Either choose expressions of interest or an auction as your method to sell your property. Make sure you advertise your property working off the more conservative comparable sales. Ensure you expose your property traditionally on all the real estate websites and also in local papers. Put a good size budget aside for a social media campaign.

By investing time into research and money into marketing, you’ll find that you will be the most attractive house on the block. That mix executed correctly and only conducting one open home per week, will force clients to be in your property while it’s full creating a greater competition between interested parties. With clients walking around with a greater presence of fear of loss, you are sure to get the best price for your property.



The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.

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