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Make your expectations clear from the start and talk to your agent about setting a communication strategy that matches your personal preferences.

Successful real estate agents are expert communicators. The property business is focused on people, and building relationships – with vendors and buyers – requires top-level communication skills. That’s why most real estate agents will be experienced communicators and place a priority on keeping you informed throughout the selling process.

However, what qualifies as a ‘normal’ amount of communication between owner and agent differs between vendors. For example, one vendor may expect daily phone calls, while another may prefer a concise weekly email update.

It all comes down to your personal preferences. The key is to ensure your agent understands exactly what you expect from them, and how they need to deliver it. Here are three things you should discuss with your agent to ensure your communications stay on track throughout the selling process:

  1. Type of communication

    How and when do you want to be contacted? For example, taking phone calls during business hours may be off limits at your workplace, so your agent will need to know to call you after hours or limit daytime communications to emails and text messages. Be clear about your preferences with your agent from the beginning of your relationship to limit frustrations.
  2. Frequency of communicationHow often do you expect to be contacted? Some vendors like daily updates, while others find that level of communication too intrusive. Talk to your agent and set our clear procedures that suit your preferences. For example, you might agree on a weekly update email, with any other urgent communications via text message or an end-of-day phone call.
  3. Content of communication

It also pays to be clear about how much detail you’d like your agent to share with you. Do you want to know about every buyer enquiry as it unfolds, or are you satisfied to leave the details in your agent’s hands and wait to receive qualified offers?

When it comes to communication with your agent, you’re in the driver’s seat. That means setting clear guidelines that define how, when and what you expect your agent to communicate with you.



The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.

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