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There are pros and cons looking at all agencies. Though when it comes to the biggest agency, you must be exceptionally careful. Plenty of transactions is what makes an agency big, but is a transactional agent worried more about building their reputation or the clients biggest asset?

It really depends on how the company is structured. If the director(s) have built a business for the people and create system and procedures to achieve the best price, well then, the biggest agent is hard to beat. They would have market share, bigger databases and more resources to pull from. If all that is used to help each agent service their client and get the best price.

But, if the agency is driven by greed and only cares about getting more transactions to build the name of the business, then you’ll find many of the resources are used internally on branding and marketing campaigns to promote the business. When it comes to providing the resources for the vendors and landlords though, the most they get is an agent with a huge amount of pressure to list, sell or lease properties otherwise they’re out of a job.

When interviewing the bigger guys, change your thought pattern from how is this single agent going to help me, to how is the company going to help me. Once you feel comfortable the agent is the right fit, start to quiz them on the company beliefs, what’s in place for the clients and case studies where that’s worked. Ask if you can speak to the owners of the last five sales and get a better understanding of who the directors are and what sort of pressure they put on the sales people to money. In essence, do more research.



The following advice is of a general nature and intended as an opinion and broad guide. For all legal, financial or real estate advice you should obtain independent professional advice to do with the specific nature of your circumstances before making any legal, financial or real estate decisions.

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